Illustrations by Brandon Houghton
Lunchbox Theatre
Branding overhaul for world’s most successful lunchtime theatre
Lunchbox Theatre is a cozy theatre specializing in original one-act plays & musicals, often performed at lunchtime. We were tasked with giving its brand a makeover to celebrate its 40th anniversary, as well as designing the season’s playbill, posters, and brochure.
After doing our research for lunchtime theatre concept, which we had never heard of before, we presented the client about six new identity mockups and after they picked the one that spoke to them, we tweaked it to perfection and began working on the collateral. We employed the talents of illustrator Brandon Houghton for each play of the season, and it was the theatre’s most successful season so far.
