A strong and positive company culture provides you as a business leader with several benefits. First of all, happy employees will give much more than the bare minimum, setting you up to deal with happy clients. Secondly, happy clients will gladly share more information about their business goals with you, making it possible to line up more work on their behalf. Finally, both clients and employees will be more flexible, making it easier to work through any miscommunications that might crop up.

Kinds of Clients

If your office is staid and professional, you will probably not gather a lot of business from start-ups that feature skateboards or slides as modes of travel. However, there’s no reason not to be personable or fun in your company promotions. Engage in social media campaigns that show off the humanity of your employees. Provide your workers with chances to participate in the community and share those experiences on multiple platforms. All humans are more than just their work.

Employee Interactions

Expressing gratitude is the simplest way to build positive employee interactions. If you have an employee who steps up for tasks that others avoid, say something. If you have an employee who can calm a disgruntled client, celebrate them. It’s critical to demonstrate support for your employees by offering perks such as reduced gym memberships and donuts on Saturdays, but employees who feel valued can be your best branding tool. Of course, culture is more than just your perks, so you need to make sure your true culture is coming through here.

Culture and Employee Loyalty

A simple way to reduce the expense of employee turnover is to promote the chance to socialize. Not only will strong friendships among friends provide your employees with great reasons to stay with your organization, but your customers will be able to rely on connecting with employees they know each time they contact your organization. Set up a lunch room or lounge to promote socialization. Instead of offering a company picnic once a year or a fancy Christmas party, promote strong employee bonds with regular socialization.

The concept of work-life balance gets bounced around a lot, but modern work is integral to daily life for many employees. Constant connection via phone, text, and email means that work-related questions can crop up at any time. If employees don’t feel respected and valued, this connection will quickly become intrusive. Promote down-time and self-care by taking it yourself. When your employees need it, allow it.

Here’s another article you might like: 4 Things to Do Before Launching a Marketing Campaign