The days when businesses were strictly brick and mortar structures are long behind us. The digital age has brought with it new sectors for businesses to explore, including social media. Social media can be an awesome way for businesses to connect with customers and market their business. In order for it to be an effective strategy, though, you need to optimize your social media strategy.

Choose the Right Platforms

To start with, you need to make sure you’re using the right platforms for your business. There are a minimum of 40 different social media platforms, but you don’t need to be on every single one. Given the sheer number of platforms, that’s probably something of a relief. Rather than just choosing platforms at random or based on your personal preferences, figure out which ones your customers spend their time on. Those platforms will be a good place to start building up your social media presence.

Have a Content Plan

If you want to use social media effectively, you need to use it for more than just running your advertisements. Any business on social media should be sharing content and using that as a way to connect with consumers and customers alike. As with anything, it’s easiest to make this work when you have a solid plan for executing it. That means you need to have a content schedule or calendar to help you keep up with when you should be sharing posts and what sorts of things to share. Having a content calendar helps you stick to the 80/20 rule of informing or educating and promoting your brands.

Use Keywords Effectively

Keywords are something you should use across the board in virtually everything your business produces. They are a bit like little bookmarks that make it easier to find your business online, including on social media. In order to use them effectively, you’ll need to do some research to understand what keywords are most associated with your business. It’s also a good idea to look into more niche keywords since those will be easier to rank for.


Social media can be a valuable tool for businesses, especially if you optimize it. Choosing the right platforms, having a solid content plan, and using keywords effectively are just a few of the things you should do in order to make the best use of social media for your business. Don’t forget to make sure all of your business’s information is accurate too.

Are you looking for help with your digital marketing? We’ve got you covered!