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Global brand growth for hospitality group
Expanding a 30+ Year-Old New York City Institution with an elevated, appetizing identity
Uskudar is one of Zagat’s Best Turkish Restaurants in New York City and a 30 year old UES neighborhood institution that offers authentic Turkish cuisine. In 2016, they expanded from a small dining room on to a second, larger one and they needed to attract new guests and keep the loyal ones.
We started from taking its existing branding and polishing it and redesigning its dine-in and delivery menus, wine and beer lists, business cards, postcards, and set up a brand new website. We boosted it all with SEO implementation and social media marketing. It generated over $1m revenue in its first year after our efforts for the first time in its 30-years in business.