Expanding and revitalizing a 30-year-old New York City institution

Uskudar is one of Zagat’s Best Turkish Restaurants in New York City and a 30 year old UES neighborhood institution that offers authentic Turkish cuisine. They recently expanded from a small dining room to a second, larger one and they needed to attract new guests and keep the loyal ones. We started from taking its existing branding and polishing it and redesigning its dine-in and delivery menus, wine and beer lists, business cards, postcards, and set up brand new website and social media accounts. It is now a thriving local business that generates over $1m/year.