Global brand growth for the new kid on the hospitality block

Paper Factory Hotel is a refurbished paper factory with modern, loft-style rooms In Long Island City, at the crossroads of the charming Kaufman Arts District and trendy Astoria in the borough of Queens. Its little sister, Q4 Hotel is aimed at younger travelers. We were tasked with bringing global brand growth through branding, design, storytelling and marketing for both hotels under the Sela Group umbrella.