Kapa Kari Coffee | Visual identity, Packaging design, Website, Webshop
Farmer-direct, single-origin coffee.
Kapa Kari Coffee is single-origin, farmer-direct coffee from Valle del Cauca, Colombia and offers 100% Arabica and the distinguished Gesha varieties. The husband & wife farmers asked us to modernize their home-made logo without losing its original feel, and to create brand-new packaging for their coffee varieties, as well as developing a bilingual website where they can sell their exquisite coffee beans globally.
We wanted to emphasize their sustainable farming practices so we created a brand identity and packaging that feels organic and earthy as the subject matter. We’ve balanced their original phone-photography of their farm with high quality stock photography for their website. We’ve also set them up on social networks and made the few first posts for them so they can continue to grow it once they go live.
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