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Juan Carlos Merlo
Showcasing oil paintings of an Argentinean artist to a global audience
Juan Carlos Merlo is an artist whose training as a painter began in 1999 at The Art Students League of New York and continued at School of Visual Arts. His work has been shown at various galleries in Europe and in New York City. Our task was to showcase his past and present work through his website.
We started by taking detailed, high-resolution photographs of Merlo’s work, and once we catalogued them by date and size, we created a beautiful website that lets the artworks do the talking. We also created exhibition invitations and email creatives. We helped him get his artwork on Artsy and he’s been successfully selling them through his representation. We recently set him up on social media and he’s enjoying the new exposure and attention he receives from around the globe.