Hospice of Santa Cruz County
Brand identity and website redesign and brand guidelines for end-of-life / grief support institution.
Hospice of Santa Cruz County honors the choices of individuals and families by providing exemplary end-of-life care and grief support to their community. They needed a brand identity refresh and brand guidelines, and a website which can become a tool for clinical staff to use with patients and families.
We modernized their existing logo without losing its essence and established a color palette and brand guidelines. We also designed two websites to choose from. They went ahead with the updated brand and its guidelines, but they opted to contract another firm for their website. Hey, you win some, you lose some.
