Codecademy is an online freemium interactive platform that offers free coding classes in 12 different programming languages including Python, Java, JavaScript, Ruby, SQL, and Sass, as well as markup languages HTML and CSS. They needed a fresh look and feel to their email campaigns and landing pages while keeping it all on-brand.
We researched their existing design language, messaging, and iconography, and came up with fresh new options for them to choose from. We designed email layouts and creative assets and landing pages for various steps of the membership process. We also designed a few alternative pages for the checkout flow.