Adumu Safaris
Launching socially responsible safari tours
Adumu Safaris is a socially responsible, social impact safari tour company with a particular focus on Maasai empowerment. The husband & wife entrepreneurs asked us to create a brand from the ground-up and a website to showcase their services and the beauty of East Africa. They wanted a brand identity that visually translates their African roots and culture.
We wanted to create a strong identity to emphasize Adumu Safaris’ commitment to Maasai empowerment. We used typography and and African patterns as well as gorgeous mix of actual and stock photography of the safari locations for the website. We finally created business cards and accordion-fold brochures.
